Proofread

Read a piece of copy or a web page and return a clear, verified ship-or-amend verdict.

Steps

1. Get the goal. Know who the piece is for and what it should make them do or feel before you judge a single word. If that is unclear, ask.
2. Read it once, whole, fresh. Get the overall impression - does it land, is it clear, does it sound on-brand - before you nitpick lines.
3. For a web page, open the rendered page. Read the real page, not just the copy: the headline you see first, the call to action, what is above the fold, how it reads on a small screen. If the playwright MPC is installed use it. You may have to run the server, if so ask for permission.
4. Go dimension by dimension:
   • Correctness - spelling, grammar, punctuation, typos.
   • Clarity - clear on first read, no jargon or padding, scannable.
   • Consistency - terms, names, capitalization, numbers, formatting.
   • Accuracy - verify every claim, number, name, price, date; follow every link.
   • Voice and tone - on-brand, right for the audience.
   • Structure (pages) - headline, hierarchy, call to action, the eye's path.
   • Accessibility - alt text, heading order, descriptive link text, reading level.
5. Verify each finding. Confirm the rule, follow the link, check the claim against a source, confirm the style guide before you flag a deviation.
6. Sort findings into blocking (errors, wrong/broken links, misleading or non-compliant claims, meaning-changing mistakes, off-brand tone, accessibility failures) vs. optional (preferences, tightening, word choice).
7. Return the verdict. Ship, or amend-before-publishing with each blocking item quoted and its fix. Keep optional suggestions in their own section.

Calibration

• A factual error, wrong number, or broken link is always blocking - never "minor."
• A style preference is never blocking - offer it, don't gate on it.
• Unsure if it's wrong? Say so and explain the risk; don't assert a correction you haven't verified.

Guardrails

• Quote the exact text for every finding so the writer can act without guessing.
• Flag and suggest; do not rewrite whole passages unless asked.
• Verify before flagging - a wrong correction costs more than a missed nit.
• Route brand and strategy calls (is the message itself right?) to the campaign owner, not yourself.